Interview: An Author’s Quest to Open a Bookstore

Carol Hoenig is working on opening a Long Island indie bookstore.

Carol Hoenig is working on opening a Long Island indie bookstore.

Carol Hoenig is an accomplished author, university instructor, ghostwriter, editor, literary publicist, publishing consultant and formerly served as National Events Coordinator for Borders; so it’s not much of leap that she, along with a business partner, decided to open their own bookstore. But why now?

Bookstores have been undergoing a transition in recent years from pure retailers to community gathering places. Since peaking at more than $17 billion in 2007, bookstore sales have dropped by more than a quarter. Increased pressure from web-based competitors like Amazon, and the popularity of eReaders led to the September 2011 shuttering of Borders and significant downsizing and restructuring for the only remaining national brick and mortar outlet, Barnes & Noble..

A side effect of this disruption has been a reinvigoration in the indie retail ranks. The American Booksellers Association announced in February that it welcomed 59 new indie bookstore members to its ranks in 2014. Further, the ABA reports 20 percent growth in the sector, with the number of member indie retailers swelling from 1,651 in 2009 to 2,094 in 2014.

Hoenig hopes her Long Island-based store Turn of the Corkscrew, which will offer beer and wine, will soon join this trend. She generously answered a few questions for us recently about her journey to open a bookstore.

What prompted you and your business partner(s) to undertake the opening of an independent bookstore?

My business partner, Peggy, and I both worked for Borders Books for years. Peggy went up through the ranks to become a General Manager in a Long Island store while I moved up the ranks to be a National Events Coordinator based out of the Park Ave. location in Manhattan. Once Borders folded, Peggy went on to manage a very well-known coffee shop and I started my own business as a publishing consultant, which included writing for myself and others, editing and publicity. Still, we both yearned to get back into the business of introducing people to books and host workshops and events. When we began to read how independent bookstores were making a comeback, we did lots of research and started searching possible locations where we could make having a bookstore a success and we realized Rockville Centre, Long Island was ideal, and were soon validated by an article in the New York Times titled, “Rockville Centre, L.I., an Urbanized Suburb.” It’s been about a year since we seriously began the process. We don’t have a definitive location just yet, but are working on it.

How many other bookstores, chains and indie, are there in the area near your store?

The closest chain bookstore to us is several towns away and we would be the only indie bookstore on the South Shore of Long Island within a proximate twenty-mile radius. In addition, which is making us more distinguishable from most bookstores is that we’ll have a tavern license, meaning we can offer wine and beer, in addition to coffee, other beverages and light snacks to our patrons. How lovely will it be to be able to sip on a glass of wine while listening to an author read from their latest publication?

How do you believe dissolution of Borders and the downsizing of Barnes & Noble helped the prospects of indie bookstores?

Indies have found a way to be community stores. They get to know their patrons and what they are looking for. Indies offer a cozier feel and has a staff that is passionate about the titles they are selling. People are missing the fact that there isn’t a local store that they can go to in order to buy the latest book from their favorite author. Yes, they can order it from the Internet, but the experience is not the same.

Will you stock self-published titles and if so, how will you decide which titles to carry?

Peggy and I have discussed this and we know of some local self-published authors whose books we enjoy and plan on carrying. We require that the books be professionally edited and, most often, from a local author. There may be some books from authors around the country that would be of interest to our patrons, but the local author will be the one who will have friends and family come in to purchase the book. Also, the book must be returnable.

About Carol:

Carol Hoenig is the author of “Without Grace,” “The Authors Guide to Planning Book Events,” and “Of Little Faith.” She also ghostwrites, edits, does publicity for other authors and teaches writing courses at Hofstra University. Like Turn of the Corkscrew, Books & Wine on Facebook.


2 thoughts on “Interview: An Author’s Quest to Open a Bookstore

  1. I wish you ladies all the best in opening your new exciting venture. We desperately need bookstores, the indy bookstores that are a part of the fabric of communities everywhere. This is what they used to be before the bigs cornered the market and then folded up like a cheap chair. There is a lot of pent up demand for the local bookstore, I know how much I miss the ones I used to frequent. I know you will do well.

  2. Hello Carol Hoenig! Even though your Blog on Archway Punlishing was featured during 2015, I wanted to mention that now during 2018 when I read your words how it made me feel. Archway is still promoting you. They’re an amazing company in that they recognize your perseverance to become a successful merchant. I self-published via ARCHWAY PUBLISHING in Nov. 2017 (that being the time my book became live). Their continuous watchcare over their author’s futures is incredible. My best wishes, too, for your oan prosperity!

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