Marketing

“Gettin’ in Tune” w/ Twitter

By Kevin A. Gray
Archway Publishing

Apropos of nothing having to do with Twitter, I was listening to The Who (@TheWho) while writing this primer. For the record, the band has 441,000 followers at last check. Before you can become a Pinball…er Twitter Wizard, you’ve got to get started.

So without further adieu, and with the help of “The Who,” here’s a brief Twitter primer.

  1. Who Are You?: First you’ll need an account and a handle (name). Handles are limited to 15 characters (not including twitter bird
    the @). Using your name is one option, but it may not be available. Consider something that describes you or what you’re marketing. For example, if you were Tommy, your handle might be @PinballWizard.
  2. The Real Me: Your profile is important, but you’ve got a 160 character limit. Make it pithy, but professional. Briefly tout your credibility (“award winning” etc). Be creative. Don’t try to be funny, unless you are funny. Include your website/blog URL and invite others to follow. You can overcome the profile length’s limitations by including an appropriate photo that further tells your story.
  3. I Can See for Miles: Now that you’re on Twitter, look around. Follow some prominent tweeters to see what they’re doing. In fact, StatSocial recently released “The Top-100 Social Media Power Influencers, 2015 Edition. That’s a great place to start.
  4. Baby Don’t Do It: You’re going to be tempted to send out oodles of tweets about your book. Don’t. Spamming is a quick way to have your account suspended. Be strategic about who you engage. Roger Daltrey would never walk into a room and start shamelessly pushing albums. Twitter is a conversation. Know the rules.
  5. Anyway, Anyhow, Anywhere: If you’re going to enter the Twitterverse, know that it’s a commitment. Tweeting once a day or once a week won’t cut it. Stay active and relevant.
  6. Going Mobile: Download the Twitter app to your Android or iPhone. Staying engaged is easier if Twitter is always with you, even if you’re embarking on your second or third farewell tour.
  7. However Much Booze: This may sound obvious, but if you’re knocking back beers backstage with your favorite band; it’s best to put Twitter away for the night.

These are just a few tips you can follow. How are you using Twitter to market your book?

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Marketing

Archway Publishing Author News

Periodically, the Archway Publishing blog features a roundup of author news with links to news stories, reviews, awards and other items  of interest. If you’d like to submit an article for consideration for inclusion, please send us a link, as well as some information about the piece.

Recent Archway Publishing Author News

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Editing

The Importance of Using an Editor

By Joel Pierson
Professional Editor and Self-Published Author

Just because something is written doesn’t necessarily mean it’s right.  It’s very difficult for authors to edit their own work.  For one thing, they’re so close to the material, their eyes sometimes see what should be on the page, rather than what’s actually on the page.  For another, most authors aren’t thoroughly familiar with The Chicago Manual of Style, the industry-standard stylebook for book publishing.  Fortunately, the editors in our Editorial Department are, and they’re ready to help.

Joel Pierson has edited hundreds¬—perhaps thousands—of books during his career.  He is also the author of six self-published books in The Messenger Series. You can visit his author website at www.joelpierson.com.

Joel Pierson has edited hundreds¬—perhaps thousands—of books during his career. He is also the author of six self-published books in The Messenger Series. You can visit his author website at www.joelpierson.com.

Beyond proper spelling, style encompasses grammar, punctuation, formatting, treatment of text, capitalization, use of italics, and such subtle details as when to spell out numbers in words and when to use numerals.  An editor can make those corrections, freeing authors up to focus on the telling of the tale.

Authors sometimes think that their word-processing program’s spell check and grammar check features will prevent errors, and sometimes this is the case.  But consider this: Reverse two letters in a word, and you’ve got “The loins roared.”  This is something that wouldn’t be flagged by spell check or grammar check.  Nor would sentences like “They quacked in fear” or “She startled the car” or even “The angles will rejoice.”

No software, no matter how sophisticated, can replace a human touch when it comes to editing.  Language is filled with subtle nuances, some of which are governed by The Chicago Manual of Style, others of which vary based on style and situation.  An editor strives for clarity as well as impact on the reader, and that requires a careful reading of every word of the book.

Punctuation can often be troublesome for authors.  An em dash is different from an en dash, and there are instances where one is preferred over the other.  Commas also lead to confusion.  They’re a bit like salt—how much you use can depend on your personal taste.  But there are some circumstances where commas are very necessary.  In the sentence, “It’s time to cook Grandma,” without a comma after the word cook, it’s Grandma who ends up in the entrée.

In addition to grammatical edits, the Editorial Department offers Developmental Editing for eligible manuscripts.  This three-step service begins with a book-length set of queries and suggestions involving big-picture issues.  For a work of fiction, these include plot, characterization, dialogue, and pacing.  For nonfiction, they include presentation, fact-checking, and use of visual enhancements like charts and graphs.red pen

Some common corrections made by the Editorial Department:

  • Incorrect spelling of a book’s foreword as “forward.”
  • Incorrect question mark after the word asked: “Who is there,” he asked?
  • Misuse of the word literally: It literally killed me.
  • Confusion of it’s and its: It’s a good movie, and I like its soundtrack. (Correct as shown.)

Writing a book can be challenging; following the rules and guidelines of grammar even more so.  But with the help of a professional editor, authors can take comfort in knowing their words are in good hands.

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Publishing

The Resale of eBooks

By Kevin A. Gray
Archway Publishing

Should the purchase of a used paperback at a garage sale be a crime? Are libraries breaking the law by allowing patrons to borrow movies on DVD? When you lend a CD to your neighbor, should you face arrest?

Of course not – these are preposterous questions.

But, is there a difference between the lending and resale of tangible items like print books, DVDs and albums; and the resale of eBooks and other digital content? This is a question that is drawing a lot of attention across publishing and should be of keen interest to self-published authors, who unlike traditionally-published authors, depend exclusively on royalties from sales of their works.

In a recent Bloomberg News article, reporter Joshua Bruestein addresses the murkiness of this issue. Bruestein reports that the courts are currently looking at the question and that Congress may take on the issue of whether or not to expand the law that allows for the sales of used print books, videos and albums.

From Bruestein’s article: “The question centers on a part of copyright law known as the first-sale doctrine, an early 20th century provision that prevents rights holders from seeking to stop the sale, trade, or lending of legally acquired property. You can thank first sale for making it legal to run a used record store, found a public library, or lend a DVD to a friend.”

Currently, libraries lend eBooks to patrons for a set period of time. When the borrowing period expires, the digital book disappears from the borrower’s device – the digital equivalent to returning a print book to the library.

One argument made in favor of expanding the first sale doctrine to cover digital content is that sellers will likely use the proceeds earned from selling unwanted content to purchase new original digital content. However, as Bruestein’s piece points out, digital content has an infinite lifespan as it does not physically deteriorate like a book or video might through repeated use.

What are your thoughts on legalizing the secondhand sales of eBooks and digital content?

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General

Our new blog

By Kevin A. Gray
Archway Publishing

For some time now, the Archway Publishing team has contemplated creating a blog to serve as a dynamic forum for sharing in the triumph that is self-publishing a book. We all know writing is as  tough as it is rewarding;  and publishing a book can appear to be a daunting experience. Through this blog, we hope to make the whole experience that much easier and to encourage those who’ve considered publishing their books to finally take the leap.

If you’re not familiar with Archway Publishing, pull up a chair and let me tell you our story. Archway Publishing is a supportedArchway Publishing self-publisher from Simon & Schuster that is operated by the world’s leading supported self-publishing services provider, Author Solutions. Simon & Schuster established Archway in late 2012, to offer authors high-quality design, formatting, editorial and marketing services. To date, hundreds of authors have self-published books of all genres through Archway, with each authors’ publishing journey as unique as their books.

By definition, indie authors are fiercely independent people. They believe in their works enough to make significant investments financially, intellectually, emotionally and with their time to see their works through from an idea to a reality. To support these individuals, we hope to offer content  that will enhance their publishing and marketing efforts.

If you don’t find what you’re looking for here or if there’s a topic you’d like us to write about, please let us know. If you’re a published author and you’d like to share some tips, tricks or lessons you’ve learned, we’d love to hear your ideas.  Please comment below, tweet us @ArchwayPub or Like Archway Publishing on Facebook and leave your thoughts on our wall.

Thanks for reading; we look forward to joining you on your publishing journeys.

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