Source: Lisa Genova Author Facebook page
Author Feature

“Still Alice”: From Self-Published to Silver Screen

“Still Alice” author Lisa Genova is living a dream. The night before the 87th Academy Awards, she posted a picture on her Facebook page all smiles, standing next to an ebullient Julianne Moore at a party hosted by Sony Entertainment. It’s an unusual setting for a Harvard-educated neuroscientist, to be sure, but perhaps an equally unlikely place to find a self-published author.

Long before Hollywood parties, celebrity meet and greets or a seat at the Academy Awards; Genova queried publishing’s gatekeepers, seeking a publisher for her novel, “Still Alice.” Agents and publishers alike told the unknown author the audience for a book about Alzheimer’s disease was too small. One agent even cautioned Genova that self-publishing her story would “kill her career.”

Despite that warning, Genova took the plunge and the book in 2007.

Fueled by her dedication to researching dementia and other neurological disorders, Genova tirelessly spread the word about her newly self-published work. Her diligence, and a little bit of luck, resulted in hitting the jackpot: a review in one of America’s top newspapers – The Boston Globe.

Beverley Beckham’s expectations for “Still Alice” were meager, but Alice’s story captured her: “It had arrived in the mail a week before; I’d promised to take a look and that’s all I was doing – just looking–but I couldn’t put it down,” Beckham wrote in her May 16, 2008 review for the Globe. Beckham led her piece with a ringing endorsement: “After I read ‘Still Alice’ I wanted to stand up and tell a train full of strangers, ‘You have to get this book.’

Fast forward to early 2009 – shortly after Beckham’s piece – a literary agent took another look and agreed to shop the novel and several publishers expressed interest. Simon & Schuster, owner of Archway Publishing, came to terms with Genova to acquire “Still Alice,” and to rerelease it through its Pocket Books imprint. Upon its 2009 rerelease, the book debuted high on the New York Times Bestseller List, where it would stay for more than 40 weeks.

In the ensuing years, Genova’s released two more bestsellers: “Left Neglected” and “Love Anthony,” becoming to novels about neurological disorders what John Grisham’s become to legal thrillers. The rise of Lisa Genova and “Still Alice” from self-publishing to silver screen feature film is not typical. Luck was part of the winning equation, but Genova did so much more to advance her book.

  • She wrote about a specific topic about which she had vast knowledge and a deep personal passion.
  • Despite warnings that her book’s appeal was too narrow, she developed and filled previously unrealized niche.
  • She believed in her work, ignored negativity, and took the self-publishing plunge rather than letting her manuscript gather dust on the shelf.
  • She was relentless. She networked, she spread the word. She convinced a reviewer from a prestigious outlet to glance at her book.

First and foremost though, Genova wrote an exceptional book; a book that is bringing attention and changing perceptions about a devastating condition.

And anyone who reads it will never, ever forget Alice.

– AWP –

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Marketing

“Gettin’ in Tune” w/ Twitter

By Kevin A. Gray
Archway Publishing

Apropos of nothing having to do with Twitter, I was listening to The Who (@TheWho) while writing this primer. For the record, the band has 441,000 followers at last check. Before you can become a Pinball…er Twitter Wizard, you’ve got to get started.

So without further adieu, and with the help of “The Who,” here’s a brief Twitter primer.

  1. Who Are You?: First you’ll need an account and a handle (name). Handles are limited to 15 characters (not including twitter bird
    the @). Using your name is one option, but it may not be available. Consider something that describes you or what you’re marketing. For example, if you were Tommy, your handle might be @PinballWizard.
  2. The Real Me: Your profile is important, but you’ve got a 160 character limit. Make it pithy, but professional. Briefly tout your credibility (“award winning” etc). Be creative. Don’t try to be funny, unless you are funny. Include your website/blog URL and invite others to follow. You can overcome the profile length’s limitations by including an appropriate photo that further tells your story.
  3. I Can See for Miles: Now that you’re on Twitter, look around. Follow some prominent tweeters to see what they’re doing. In fact, StatSocial recently released “The Top-100 Social Media Power Influencers, 2015 Edition. That’s a great place to start.
  4. Baby Don’t Do It: You’re going to be tempted to send out oodles of tweets about your book. Don’t. Spamming is a quick way to have your account suspended. Be strategic about who you engage. Roger Daltrey would never walk into a room and start shamelessly pushing albums. Twitter is a conversation. Know the rules.
  5. Anyway, Anyhow, Anywhere: If you’re going to enter the Twitterverse, know that it’s a commitment. Tweeting once a day or once a week won’t cut it. Stay active and relevant.
  6. Going Mobile: Download the Twitter app to your Android or iPhone. Staying engaged is easier if Twitter is always with you, even if you’re embarking on your second or third farewell tour.
  7. However Much Booze: This may sound obvious, but if you’re knocking back beers backstage with your favorite band; it’s best to put Twitter away for the night.

These are just a few tips you can follow. How are you using Twitter to market your book?

-AWP-

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Marketing

Archway Publishing Author News

Periodically, the Archway Publishing blog features a roundup of author news with links to news stories, reviews, awards and other items  of interest. If you’d like to submit an article for consideration for inclusion, please send us a link, as well as some information about the piece.

Recent Archway Publishing Author News

-AWP-

 

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Editing

The Importance of Using an Editor

By Joel Pierson
Professional Editor and Self-Published Author

Just because something is written doesn’t necessarily mean it’s right.  It’s very difficult for authors to edit their own work.  For one thing, they’re so close to the material, their eyes sometimes see what should be on the page, rather than what’s actually on the page.  For another, most authors aren’t thoroughly familiar with The Chicago Manual of Style, the industry-standard stylebook for book publishing.  Fortunately, the editors in our Editorial Department are, and they’re ready to help.

Joel Pierson has edited hundreds¬—perhaps thousands—of books during his career.  He is also the author of six self-published books in The Messenger Series. You can visit his author website at www.joelpierson.com.

Joel Pierson has edited hundreds¬—perhaps thousands—of books during his career. He is also the author of six self-published books in The Messenger Series. You can visit his author website at www.joelpierson.com.

Beyond proper spelling, style encompasses grammar, punctuation, formatting, treatment of text, capitalization, use of italics, and such subtle details as when to spell out numbers in words and when to use numerals.  An editor can make those corrections, freeing authors up to focus on the telling of the tale.

Authors sometimes think that their word-processing program’s spell check and grammar check features will prevent errors, and sometimes this is the case.  But consider this: Reverse two letters in a word, and you’ve got “The loins roared.”  This is something that wouldn’t be flagged by spell check or grammar check.  Nor would sentences like “They quacked in fear” or “She startled the car” or even “The angles will rejoice.”

No software, no matter how sophisticated, can replace a human touch when it comes to editing.  Language is filled with subtle nuances, some of which are governed by The Chicago Manual of Style, others of which vary based on style and situation.  An editor strives for clarity as well as impact on the reader, and that requires a careful reading of every word of the book.

Punctuation can often be troublesome for authors.  An em dash is different from an en dash, and there are instances where one is preferred over the other.  Commas also lead to confusion.  They’re a bit like salt—how much you use can depend on your personal taste.  But there are some circumstances where commas are very necessary.  In the sentence, “It’s time to cook Grandma,” without a comma after the word cook, it’s Grandma who ends up in the entrée.

In addition to grammatical edits, the Editorial Department offers Developmental Editing for eligible manuscripts.  This three-step service begins with a book-length set of queries and suggestions involving big-picture issues.  For a work of fiction, these include plot, characterization, dialogue, and pacing.  For nonfiction, they include presentation, fact-checking, and use of visual enhancements like charts and graphs.red pen

Some common corrections made by the Editorial Department:

  • Incorrect spelling of a book’s foreword as “forward.”
  • Incorrect question mark after the word asked: “Who is there,” he asked?
  • Misuse of the word literally: It literally killed me.
  • Confusion of it’s and its: It’s a good movie, and I like its soundtrack. (Correct as shown.)

Writing a book can be challenging; following the rules and guidelines of grammar even more so.  But with the help of a professional editor, authors can take comfort in knowing their words are in good hands.

-AWP-

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General

Our new blog

By Kevin A. Gray
Archway Publishing

For some time now, the Archway Publishing team has contemplated creating a blog to serve as a dynamic forum for sharing in the triumph that is self-publishing a book. We all know writing is as  tough as it is rewarding;  and publishing a book can appear to be a daunting experience. Through this blog, we hope to make the whole experience that much easier and to encourage those who’ve considered publishing their books to finally take the leap.

If you’re not familiar with Archway Publishing, pull up a chair and let me tell you our story. Archway Publishing is a supportedArchway Publishing self-publisher from Simon & Schuster that is operated by the world’s leading supported self-publishing services provider, Author Solutions. Simon & Schuster established Archway in late 2012, to offer authors high-quality design, formatting, editorial and marketing services. To date, hundreds of authors have self-published books of all genres through Archway, with each authors’ publishing journey as unique as their books.

By definition, indie authors are fiercely independent people. They believe in their works enough to make significant investments financially, intellectually, emotionally and with their time to see their works through from an idea to a reality. To support these individuals, we hope to offer content  that will enhance their publishing and marketing efforts.

If you don’t find what you’re looking for here or if there’s a topic you’d like us to write about, please let us know. If you’re a published author and you’d like to share some tips, tricks or lessons you’ve learned, we’d love to hear your ideas.  Please comment below, tweet us @ArchwayPub or Like Archway Publishing on Facebook and leave your thoughts on our wall.

Thanks for reading; we look forward to joining you on your publishing journeys.

-AWP-

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