Author Feature, Marketing

Discovering My Marketing Plan while Marketing

From time to time, Archway Publishing turns over its blog to its authors, giving them the opportunity to share stories and perspectives about their individual self-publishing journeys. The following are the words of Tsara Shelton, author of “Spinning in Circles and Learning from Myself.” Tsara is a writer of musings, sipper of coffee, and addict of any story. Having learned life exploring the edges of society she finds her footing in the world through storytelling—as a mom, wife, daughter and citizen. She blogs regularly at Autism Answers with Tsara Shelton.  For more about Tsara and her book, visit her on Facebook, Twitter and Youtube. Download the Archway Publishing free publishing guide for more information on our supported self-publishing services.

me laughingEver since I was a little girl I’ve wanted to write books. When I was young I wrote often and diversely, basking in the compliments and impressed smiles of the grownups. But soon those compliments came with suggestions and constructive feedback, and I shrunk away. I was afraid of the work. No, I was afraid of doing the work only to discover that I wasn’t as talented as I’d led everyone to believe. I put myself on hold; not quite giving up, but not quite ready to do the work either.

Many years later as the mom of four sons who were searching for manhood, I knew I couldn’t keep telling my talented boys not to give up on themselves when I so obviously (and so easily!)had considered giving up on myself. So, I started writing and publishing and proving to myself that I could do the work.

Then, with my husband insisting that my dream coming true would also be his dream coming true, I put together a book of stories that slowly grew up and published with Archway Publishing. In this way I am now showing my sons, and myself, what it looks like to do the work and to value our dreams.


9781480815810_COVER.inddThus, Spinning in Circles and Learning from Myself: A Collection of Stories that Slowly Grow Up, the beautiful book with the beautiful cover designed by the beautiful people at Archway, was born!

The next step was to show my sons and myself what it looks like to back up those dreams by introducing the stories to the wide, wide world through marketing.

I had two things going for me in this regard. One, my mom is an international mental health expert and I’ve been her personal assistant for a few years. I’ve eagerly taken on the job of sharing her projects (books, shows, inspirational comedy and music, international docu-series) with the media as well as with parents and professionals in the world of mental health. Two, I published through Archway which means I had a team of supportive, knowledgeable, and available others to give me a hand.

I had one (big) thing going against me. A fear of being self-centered and annoying. Sure, I can email busy producers and editors regarding my mom’s stuff because I see and know and have witnessed over and over again its immense value. But my stuff? My book? My words and ideas? Scary stuff, man!

boys and me picHowever, I love my book and I love my ideas and I love learning who I am through marketing. With the support of Archway (coaches and consultants who call to check on me just the right amount, keeping me going without applying unnecessary pressure) and the watchful eyes of my sons (who are young men searching for their own voices and marketing tools) I’ve stepped outside of my comfort zone, just enough to discover my marketing comfort zone.

I’ve done podcast interviews, written guest blogs, and discovered book reviewers who adored my accessibility and (thank goodness!) my book. I’ve answered questions about myself as a writer for author interviews, and have been planning an event for families with autism, as well as another event for teens who want to write in order to discover their voice.

Thanks to the support and ideas from Archway, who offer creative marketing tips that fit me and my book, along with author friends and other groups I’ve discovered while on my marketing quest, I’ve grown as a writer.  I’ve grown, also, as a mom with ideas for her sons.

I knew that marketing my book, Spinning in Circles and Learning from Myself: A Collection of Stories that Slowly Grow Up, would help me figure out how I was most comfortable marketing myself, and I even suspected it would help me grow as a person.

I was given marketing strategies and ideas by the knowledgeable folks at Archway Publishing, and I started trying the ones that matched me most – which meant discovering what those were.

I discovered my marketing plan while marketing.

I also discovered more of myself.

-AWP-

Archway Publishing is always looking for content for its blog. If you’re an Archway Publishing author and would like to share an idea for a guest blog post, please tweet us @ArchwayPub and Like the Archway Publishing Facebook page.

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Author Feature

Publishing “A Gift of Love”

From time to time, Archway Publishing turns over its blog to its authors, giving them the opportunity to share stories and perspectives about their individual self-publishing journeys. The following are the words of Linda Della Donna, author of “A Gift of Love.”  For more about Linda and her book, visit her website at www.bookorbust.blogspot.com or on Facebook. Download the Archway Publishing free publishing guide for more information on our supported self-publishing services. 

I began writing, A Gift of Love, shortly after my husband died. A Gift of Love was written to fulfill a deathbed promise to my late husband, Edward Sclier. That was in 2004.

Thirty-five thousand words, five years and many drafts later, and after making the rounds I was confident A Gift of Love was ready for submission. And I wondered, Should I or shouldn’t I, self-publish.

I began to submit to mainstream publishing houses but without success. Time passed and I began to worry would I/could I fulfill my promise to my husband. Rejection letters were piling up at an alarming rate. Seemed soon as I had licked the envelope seeking publication and mailed it off, before the glue could dry a response rejection letter was tucked neatly in my mailbox.

SKU-000735228 It wasn’t long before I was asking self-published author friends for advice—Where did you go to publish your work? and Who do you recommend?

I received a lot of suggestions and I checked them out. I visited self-publishing websites. I read self-published books. But always I came away disappointed. I didn’t like the finished product. Covers didn’t look professional. I noticed book spines didn’t have the title or author’s name; print size was too tiny; the paper was flimsy—I didn’t like the feel. I noticed misprints, misspellings, and ink globs. I wondered why?

I worked very hard on A Gift of Love. A Gift of Love was my baby, now grown and ready to be set free into a new world. More than anything, I wanted A Gift of Love to look its very best. Deeply disappointed at results of self-publishing, I began thinking, A Gift of Love might never be published, and worse my promise to my late husband would go unfulfilled.

One morning over a cup of coffee at the corner deli, I read in the New York Times an article on self-publishing. Simon and Schuster announced they had made the decision to get in on the self-publishing market and had creating Archway Publishing.

The lights went on in my head. I liked Simon and Shuster. I liked their books, several of which I had read and many lined my bookshelves. When I thought about it, I liked the idea that “A Gift of Love” could have the imprint, “Archway Publishers, Division of Simon and Schuster.” I liked more that I could boast those same words when asked “Who published your book?” for A Gift of Love.

1239582_511864338902435_405736449_nI ripped out the article, circled the website, and that same morning I got online and researched what Archway had to offer. The rest is history.

Archway‘s website was easy to navigate. Contacts were provided and detailed information outlining the entire process was provided. Being visual, I especially liked that the packages offered were color-coded, arranged in columns, and placed on one page making it easy for me to review without having to scroll and arrow back or forward. I liked that costs were itemized. It wasn’t necessary for me to sit with pen and paper to figure out what I could and could not afford. It was all listed and totaled.

That same day I filled out the on-line application form and hit Send. Within twenty-four hours, my telephone was ringing and I was speaking with an Archway representative. Soon my manuscript was submitted, and I was waiting to hear back to see if A Gift of Love was accepted. One week later, YIPPEE! I heard back. A Gift of Love had been accepted.

Of course there was still work to do—edits, more polishing, cover work and still more edits. And I had time. Archway was patient and I felt no pressure. From the very start, Archway was there for me and A Gift of Love. I have thoroughly enjoyed working with Archway. Their editors, publicists, designers and marketers and their entire staff are wonderful, thoughtful, kind professionals. I welcomed their comments and guidance. I’m a new author and I needed to make A Gift of Love, be the best it could be.I welcomed their advice. From table of contents to completed chapters to cover design, everyone involved in the process had my back.

The great part was I got to attend the BEA Book Expo of America held at the Jacob Javits Center in Manhattan, stay at a hotel with special discount supplied by Archway, meet other authors, publishers and editors from around the globe, attend a special cocktail party honoring Archway authors, and most of all see A Gift of Love posed elegantly on a shelf for all the world to see.

I am grateful.

Archway Publishing is always looking for content for its blog. If you’re an Archway Publishing author and would like to share an idea for a guest blog post, please tweet the Archway Publishing Twitter account @ArchwayPub and Like the Archway Publishing Facebook page. 

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Author Feature

Pam Saxelby on Writing “Max and Bear”

From time to time, Archway Publishing turns over its blog to its authors, giving them the opportunity to share stories and perspectives about their individual self-publishing journeys. The following are the words of Pam Saxelby, author of “Max and Bear,” who shares her self-publishing journey from idea to publication. For more about Pam and her book, visit her website at maxandbear@squarespace.com  or on Facebook. Download the Archway Publishing free publishing guide for more information on our supported self-publishing services. 

On Becoming Max and Bear

When I was asked to write this guest blog, I thought, “What do I want to say?” I mulled over a few ideas… threw some out, and tried some on for size. Why did I write a book? What did I write about? Why did I write about that? I am writing this, as I sit on a plane bound for Phoenix, to see a family member who is quite ill. Maybe that seems like a weird addition to this blog post, but it is a huge definer in why I chose to write a book, and do it my way. Life’s just too short not to.IMG_0871

I spent my professional life reading lots and lots of great kids books. Books for all the ages I taught, middle school, elementary school, and most recently, preschool. When I went back to preschool, I fell in love with children’s picture books! They are smart, engaging, and fun. As each school year approached, I was giddy with excitement. What new books would I find? What author would I discover and fall in love with?

As I read my new finds, and delighted in the kids’ reactions to these stories, I began to think… Hey! I want to write my own story, my own book, and see if I can get kids to delight in the story I choose to tell. So, I did. I tried figuring out what to write about for five or so years. I would start a story, work on it, and realize I didn’t know where it was going.

I read some books on how to write, thinking that would help. I got some good ideas, but the bottom line is, you just have to keep at it. About two years ago, I got the cSKU-000913858hance to go on a trip with my daughter, and her son, Max. This was the catalyst… On our trip, I witnessed how Max interacted with his special Angel Dear Blankie… fondly referred to as “Da-Da Bear.” I don’t think Max could have survived the trip without Bear… and VOILA! A story idea was hatched.

Max and Bear; the age-old idea of kids and what they love. I had it! I took the idea, planted myself at my local Starbucks, kept buying coffee so they wouldn’t kick me out, and did it. I wrote the first draft in a day. I kept working on the story, and began to research self-publishers. Why? I wanted my book printed.

With the help of Archway, who assisted me every step of the way, from design through the finished product, I did it!  Max and Bear is a reality. Recently I read Max and Bear to a group of 30 young children. As I finished the story and closed the book, the kids looked up at me and said, “We like that story!” There you have it. Mission accomplished…

Archway Publishing is always looking for content for its blog. If you’re an Archway Publishing author and would like to share an idea for a guest blog post, please tweet the Archway Publishing Twitter account @ArchwayPub and Like the Archway Publishing Facebook page.

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Author Feature, Publishing

Journaling as a Foundation for Publishing

From time to time, Archway Publishing turns over its blog to its authors, giving them the opportunity to share stories and perspectives about their individual self-publishing journeys. The following are the words of Pamala D. Larsen author of “Finding a Way through Cancer, Dying, and Widowhood.” Here she shares some advice on how journaling is the foundation of publishing. Download the Archway Publishing free publishing guide for more information on our supported self-publishing services. 

 

October is breast cancer awareness month, and although the survival rate of breast cancer has steadily increased, it remains an ever present threat to both men and women. Statistics from the National Cancer Institute indicate that in 2015, in the U.S., approximately 1.65 million individuals will be diagnosed with cancer, while 590,000 will die from the disease.

ResizeImageHandler (1)Although heart disease remains the most common disease and cause of death in this country,  cancer is the disease that strikes the most fear in people. Often we interpret a diagnosis of cancer as a death sentence. Thus when my husband, Randy, was diagnosed with esophageal cancer in 2010, we approached the disease with fear. For some reason, the day he had the diagnostic test that would reveal the cancer, I took an empty journal with me to the surgical waiting room instead of my usual ‘work’ things. I didn’t know it at the time, but with my first entry in the journal on November 23, 2010, my Archway published book, Finding a Way through Cancer, Dying and Widowhood: A Memoir, had its beginning. My journal became my safe place. I could yell and scream “it’s not fair” in my journal. Randy’s cancer was never in remission and although he gave the cancer fight all he could, he died 18 months later at age 64. I continued to write in my journal throughout my first year of widowhood sharing thoughts that often could not be spoken out loud. I searched for books and articles that might help lessen the pain of losing a husband of 43 years, but I found few things that were helpful.

Sometime during that first year of widowhood, Time magazine published an article about ‘indies’, independent book publishers. I was instantly intrigued. I had never thought about publishing my journal, but perhaps my journal, telling it ‘like it was and is’ could help someone else through the cancer journey and widowhood.

With publication in mind, I began researching publishers. There is a large number of independent publishers.  I narrowed my list to 4 or 5 and then listed the pros and cons of each.  Archway met my needs by offering a variety of packages that could be customized to meet my needs. Working with the staff at Archway was easy and seamless. I wasn’t transferred from one person to the next, but I had a core number of individuals that I worked with that understood my book. From publication through marketing, the process went smoothly, and the final product was published in December of 2013. Thank you Archway!

For more information visit www.cancerandloss.com.

Archway Publishing is always looking for content for its blog. If you’re an Archway Publishing author and would like to share an idea for a guest blog post, please tweet the Archway Publishing Twitter account @ArchwayPub and Like the Archway Publishing Facebook page.

 

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Social Media

Best Practices for Authors on Facebook

 

If you have already published your book or are getting ready to publish your first one, it is never too late to start a Facebook page for yourself or  your book. Your Facebook page is an essential part of your marketing took kit.

Getting Started:

  1. Create a Facebook Page by going to facebook.com/pages/create
  2. Select “Create Page”
  3. Choose a category (Author or Book) under Entertainment
  4. Name your page facebook.com/username
  5. Publish your page

It’s that simple! Lets move on to customizing your page.

Basic steps:

  1. Add a profile photo of you or your book
  2. Complete the “about” section—tell your readers who you are!
  3. Upload a cover photo

Now that that’s done, lets think of what we can post on the page.

Posting on Facebook

  • Be Authentic- Share your story with everyone, you are an author after all.  Post book trailers, excerpts and teaser quotes from your book to garner attention.
  • Mix It Up- Post a mix of content from photos and videos to quotes and even related articles.
  • Engage Your Audience – Do a little Q&A with your readers. We’ve included directions on how to do a Facebook Q&A below. If you really want to get involved, see if there are some readers who want to start a book club and send them a short reading guide with discussion questions about the book.
  • Optimize and Measure- Facebook allows you to see how your posts are doing with the pages insights tool. See how many people your post reached, how many clicked on a link, and so much more! This way, you can concentrate on posting content more people are interested in.
  • Ask for Reviews –  Facebook allows readers to leave reviews of your book on your page for others to read. Suggest to your readers to leave a review of your book. Remember to tell them not to reveal any spoilers!

If you want to do a Facebook Q&A with your audience, here is a helpful guide to get you started.

Facebook Q&As

  1. Post a status update (preferably with a photo of you) a day or two in advance saying, “I will be hosting a Facebook Q&A on X day at X time” (remember to specify time zone)
  2. On the day of the Q&A, post a picture of yourself that you are ready to answer questions with a picture of yourself at your laptop, signing books, etc.
  3. It is a live, threaded, ranked comments feature. If you like (or an admin of your page “likes”) a question before you answer it it will pop to the top.
  4. You can delete any spammy or irrelevant comments
  5. Answer as many/as few/whichever questions you want from the comfort of your home or office (or while you’re on a book tour)

We hope this Facebook page start-up guide has been helpful for you. If you have questions, let us know and we will try to help you out!

-AWP-

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self-publishing tips, Writing

One Draft Wonder

Many writers are confused about what happens after you have managed to get the first draft out of your head and onto the page. There are some who mistakenly go straight to the publishing process. However, there are a few more steps to take before you can get there.

For many writers, the first draft is just the bare bones of the finished work. It should be an introductory draft where you get all your ideas on to paper. Anything is possible in this draft, write down everything that’s in your head and worry about the editing in later drafts. Once you get this done, go ahead and print it out and go through it and make notes or corrections as needed. Take your time on this step to make sure you can really clean it up before you go on to the second draft.

Your second draft should be where you create the structure and make sure the story has a good flow. Here you can decide if the story works or if you want to go back to the drawing board. This is the point where you have an actual manuscript. You should go over your work a few times and make sure it makes sense. Most publishers recommend a structural edit which is usually given to you as a separate document, broken down into sections based on what is being evaluated. After you get your edits back, take your time making any changes you may need to.

One step that not a lot of authors use is having beta readers. Beta readers are a trusted group of people who evaluate your book from a reader’s perspective. You should only get to this step when you are completely satisfied with your book. You should generally pick 5 to 6 people who enjoy and understand the genre of your book and who can spot issues.

Another step that is recommended is line editing. This step can be pretty brutal. Line edits are more about word choice, grammar and sentence structure. Try not to take all the editing and red ink to heart. The goal is to make your book stronger and your readers will appreciate you for it.

After you have made all the revisions from the beta readers and the line editor, give your manuscript one last final proof-read from a professional and get ready for the publication process!

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Writing

Outline Before You Write

Mention the word outline in a room full of writers, and you’re sure to ignite a firestorm of passionate debate. Writers either love to use this tool to improve their writing or they hate it. While it may not suit every writer, a well thought-out outline can be a valuable asset, and serve as a road map to which a lost writer can refer to get back on the path to success.

Keith Ogorek, senior vice president of marketing for Author Solutions – which operates Archway Publishing for Simon & Schuster, shared three options for creating an outline on his Indie Book Writers blog. In the post, Ogorek reviews three popular options: the classic outline, the summary outline and storyboarding.

 

Click here to read more about outlines >>

 

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Author Feature

Marcee Corn: My Book Marketing Journey

From time to time, Archway Publishing turns over its blog to its authors, giving them the opportunity to share stories and perspectives about their individual self-publishing journeys. The following are the words of Marcee Corn;  who along with her sister, Susan McCulloch, co-authored “Unclaimed Baggage,” shares the lessons she learned from their book marketing tour through the southeastern United States. Download the Archway Publishing free publishing guide for more information on our supported self-publishing services. 

You’ve written a book. It was hard work, but you are done – you should be proud. You have also self-published your book – better still. So, what’s next?  The really, really hard work is next. You want to sell that book that you worked so hard on, don’t you? Of course you do. Your hardest step of all is about to start….BOOK MARKETING.

It took us six years to write our book, “Unclaimed Baggage.” We know, that is a long time. We wrote about our Mother’s journey through

Marcee Corn utlizes vintage props to add color to her speaking engagements.

As part of her book marketing strategy, Marcee Corn utilizes vintage props to add color to her speaking engagements.

Alzheimer’s Disease, mainly for our children. We were elated when it was finally done. We self published our book through Archway Publishing and ordered the smallest amount of books that we could to give to our children and family for Christmas presents.

Archway shared their advice with us on promoting our work.  We weren’t even sure that we were interested in active book marketing since our goal was to write our story, our mother’s story, for our children. With their encouragement, we decided to go forward. Little did we know what we were about to embark on.  Archway was very supportive and generous with their advice as we listened closely. In the end, we decided to do our own promotions and book marketing and ordered more books and business cards.

Archway’s first book marketing suggestion was the easiest part, our book website. Then, we added a book page and an author page on Facebook. Finally, we added a Twitter account. We also began blogging. All of these book marketing strategies take a lot of time. We have found social media to be very important for promotion as well as a great place to interact with other authors and readers.

But book marketing doesn’t end there.

A few months after our book was released we set out on our first book marketing promotional tour. We loaded up the trunk of our car with boxes of books and hit the road. We covered much of the southeastern US, zigzagging across each state from North Carolina to Texas and back to Florida. It was exhausting.

"We feel strongly that these unique stories should be written down, if not for anyone else, for their children and grandchildren." - Marcee Corn

“We feel strongly that these unique stories should be written down, if not for anyone else, for their children and grandchildren.” – Marcee Corn

We made calls beforehand and set up several meetings and book signings in advance, but, we also visited many places, on a whim, trying not to wear our feelings on our sleeves as we stepped out of our comfort zone. We visited many small bookstores, hospital gift shops, church bookstores, Alzheimer’s organizations and gift shops telling our story and giving away many books in hopes of getting orders. Over the course of two weeks, we consigned some books and sold some. We left our business cards every place we went and hoped for the best!

We funded the entire trip ourselves, which can get expensive, but found, as most authors find, in the end we were very good at promoting our own work.

When we returned home two weeks later, we had book orders waiting for us and were delighted with the positive interest in our book. We received calls for several speaking engagements and book signings for the weeks to come. We were delighted and ordered more books. We are lucky because our book has a platform, Alzheimer’s disease. Many families are being affected by this terrible disease across the country.

This summer we came up with a theme for our summer speaking events. We call them, “Your Story Matters.” We had a sign made and took photos of our stage set up to help in promotions, and use vintage steamer trunks and suitcases (baggage) for our display. This summer we are promoting our book – our story; but we are also reminding our audience that each of them has a unique story to tell as well.

Susan McCulloch, co-author of "Unclaimed Baggage."

Susan McCulloch, co-author of “Unclaimed Baggage.”

We feel strongly that these unique stories should be written down, if not for anyone else, for their children andgrandchildren. We have four events scheduled for the next few months. We are thrilled.

Telling our story is our favorite thing we do. Meeting the readers at our events is delightful and they always have lots of questions for us. I can’t believe I am saying this, but promoting our book is quickly coming in as a strong second priority.

We still have lots to learn about promotions and marketing, and we have lots of ideas of things we still want to try in the future. But most importantly, we are having fun!  AND we are selling books. What more could any author want; except perhaps, to write a second book?

For more information visit www.UnclaimedBaggageTheBook.com and Like Unclaimed Baggage on Facebook. Follow Marcee Corn on Twitter @MarceeCorn.

Archway Publishing is always looking for content for its blog. If you’re an Archway Publishing author and would like to share an idea for a guest blog post, please tweet the Archway Publishing Twitter account @ArchwayPub and Like the Archway Publishing Facebook page.

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Author Feature

Arlen Schumer and The Silver Age of Comic Book Art

From time to time, Archway Publishing turns over its blog to its authors, giving them the opportunity to share stories and perspectives about their individual self-publishing journeys. The following are the words of Arlen Schumer, author of The Silver Age of Comic Book Art. In the near future, this blog will feature a pictorial of selected images from this unique collection.
Check out the Archway Publishing free publishing guide for more information on our supported self-publishing services.

schumer

Back in 2003 when the original edition of The Silver Age of Comic Book Art came out, Facebook wasn’t around, and the Marvel movies had just kicked off the decade (The X-Men and the first Sam Raimi-directed Spider-Man film). My book, published by a mom-and-pop publisher in Oregon, came and went, with no major promotion or publicity. Though it received great reviews, and was blurbed by the likes of Will Eisner and Alan Moore—and won the Independent Publishers Award for Best Popular Culture Book of 2003—the general comic book audience, nor the larger pop culture audience, never even heard of it.

So when the publisher went belly up in ’05, and rights to reprint reverted back to me, I was determined to bring my book back into print ever since. Though I was without an agent, and therefore had difficulty getting to a lot of publishers, the many rejections I did get over the past 8 years was offset by my belief that there was a brand NEW audience interested in comics history (and specifically The Silver Age) because of specific developments in the past decade: the boffo box office of the Marvel movies, all based on characters from The Silver Age; the growth of Facebook, creating many comic-centric groups; and the proliferation of hardcover, archival collections of comic book & comic strip history, like the IDW Artist Editions—enough to warrant a double-page spread in The New York Times a couple of years ago!

schumer coverWhen I decided to fully participate in Facebook as my social media of choice a couple of years ago, I was able to begin two comics history groups of my own—one based around my Silver Age book and the era, the other devoted to the career of Neal Adams (whose art graces the title page of my book as well as its final, concluding chapter), both with over 2500 members each—and found out that I had a following that I never had before, and a community I could get my work directly to. So along with the growth in self-publishing at the same time as Facebook’s rise, it made me realize last year that I don’t have to wait for a “real” publisher to come along and pat me on the head. I could do it myself!

After some research, I decided to go with Archway Publishing, the “assisted publishing” division of Simon & Schuster; they’ve done a BEAUTIFUL job on the printing of the book—it truly is “new, improved”! My original edition was beautifully printed, but Archway went above and beyond it: they gave me a truly-silver dust jacket this time (vs. a four-color approximation of silver on my original), as well as a matte-finish case wrap illustration (under the dust jacket) that is worth the price of admission (if I do say so myself!) I was also able to revise ALL the typography in the book, because I was only happy with about 60% of it the first time around, as well as throwing in a few new graphics throughout the book for sharp-eyed owners of my original edition!

Like The Silver Age of Comic Book Art by Arlen Schumer Facebook Page and read his nine-part series on the silver age of comic book art.

Archway Publishing is always looking for content for its blog. If you’re an Archway Publishing author and would like to share an idea for a guest blog post, please tweet the Archway Publishing Twitter account @ArchwayPub and Like the Archway Publishing Facebook page. 

– AWP –

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Author Feature

Author Feature: JC Colarusso Shares Her Self-Publishing Path

From time to time, Archway Publishing turns over its blog to its authors, giving them the opportunity to share stories and perspectives about their individual self-publishing journeys. The following are the words of JC Colarusso, author of “Short Tales of a Long Doggie.” Check out our free publishing guide for more information on Archway’s supported self-publishing services.

My advice:9781480816435_COVER.indd

Follow your passion!  If there is one formula I would recommend for writing, or in life, it would be that. I have always wanted to write a book.  I
have written about personal experiences, I have tried to write total fiction, but when it came right down to completing a writing project from start to finish, it was when I followed my passion.

About Passion:

I have always loved animals.  I grew up in rural Saskatchewan, where most of our animals were sadly considered as part of our next meal. I like to think that I was always able to recognize the beauty and the awareness of these animals, whether it was a chicken, or a cow or a deer.   It wasn’t until I moved to the city and saw the waste of these little, perfect spirits due to neglect or abuse, that I realized I needed to do something to help them.  But rescue work is very difficult, and the outcome often heartbreaking.  I found that the most productive thing I could do, and hopefully do well, was to write to young minds and help them understand this concept of mutual respect.   Buddy, my wonderful little dog was going to help me do that!

Buddy the dachshund was my “once in a lifetime” dog.   Determined, funny and independent, as dachshunds are bred to be, he spent his 13 years teaching me a myriad of life lessons.

Colarusso's advice to aspiring authors: "Follow your passion!  If there is one formula I would recommend for writing, or in life, it would be that."

Colarusso’s advice to aspiring authors: “Follow your passion! If there is one formula I would recommend for writing, or in life, it would be that.”

My Target Audience:

Children respond to dachshunds because they are short in stature and comical in nature- truly endearing. Today children are pushed to be active, and are kept very busy from the time they are very young.  I like to think that reading develops their mind in a whole different way than playing computer games.  Reading with your child, interacting and talking about the book is important and necessary.  Computers are great but there is a lack of human interaction that concerns me.

The other issue is that we have become a disposable society.  And pets have become increasingly disposable.  I wonder when families get rid of a pet for whatever reason, it sends a sad and fearsome message to a child who wonders if they could be disposable as well.

My Team:

Although I felt I had good instinct, if I wanted this book to become a reality I needed help. As a full time working person, the amount of time I could dedicate to this project was limited.  That was when I found Archway Publishing.  They helped me fill in the gaps with what I needed to know in order to produce a quality product.  They had experts who guided me along the way, and encouraged me every time I was ready to give up.

The Result:

Everything about this book is upbeat.  The character is always happy, and always ready for each new adventure.  He loves his life and where he lives and everything around him.  The graphics are bright and cheerful, and the location is a sunny, happy place called Florida. This is a truly endearing book, written with love.  How could it not be successful?

– AWP –

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